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The Beauty of the Baseline: Why "Just Right" is the New Gold Standard of Customer Experience (CX)
Customer Experience(s) (AKA CX(s)) Customer Experience (CX) The Beauty of the Baseline: Why "Just Right" is the New Gold Standard In an era of viral coffee trends and cafes that feel more like high-concept art galleries than eateries, we’ve lost sight of a fundamental truth: a "very good" experience doesn't require bells and whistles. It requires harmony and things that work. I recently came to this realization at a local community spot last Thursday morning that didn't try

Paul Thurston
Apr 203 min read


Introducing Elevate Your Customer Experience (CX): Your 13-Week Guide to Customer Experience Mastery for Culinary Establishment Success
Customer Experience(s) (AKA CX(s)) Customer Experience (CX) Elevate Your Customer Experience (CX): Your 13-Week Guide to Culinary...

Paul Thurston
Mar 4, 20253 min read


Not a Great Customer Experience (CX)
Customer Experience(s) (AKA CX(s)) Customer Experience (CX) Not a Great Customer Experience (CX) I had an experience at a local...

Paul Thurston
Feb 18, 20253 min read
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