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The Beauty of the Baseline: Why "Just Right" is the New Gold Standard of Customer Experience (CX)
Customer Experience(s) (AKA CX(s)) Customer Experience (CX) The Beauty of the Baseline: Why "Just Right" is the New Gold Standard In an era of viral coffee trends and cafes that feel more like high-concept art galleries than eateries, we’ve lost sight of a fundamental truth: a "very good" experience doesn't require bells and whistles. It requires harmony and things that work. I recently came to this realization at a local community spot last Thursday morning that didn't try

Paul Thurston
18 hours ago3 min read


Quick Cup, Big Smile: A Coffee Shop Customer Experience (CX) Win in the Tri-State Rush
Customer Experience(s) (AKA CX(s)) Customer Experience (CX) Quick Cup, Big Smile: A Coffee Shop Customer Experience (CX) Win in the...

Paul Thurston
Feb 28, 20253 min read


Not a Great Customer Experience (CX)
Customer Experience(s) (AKA CX(s)) Customer Experience (CX) Not a Great Customer Experience (CX) I had an experience at a local...

Paul Thurston
Feb 18, 20253 min read


Welcome to our newest Blog Category: Customer Experience (AKA CX)
Customer Experience(s) (AKA CX(s)) Welcome to the... Customer Experience Revolution! In today's competitive landscape, simply having a...

Paul Thurston
Feb 4, 20252 min read


As of today we begin our journey of...
Beginning the Journey As of today we begin our journey of discussing and creating the most amazing customer journey that includes...

Paul Thurston
May 14, 20232 min read
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